Four things, and they are real rather than marketing.
25 resistance levels.The most of any conventional bike on this site bar the Horizon’s electronic system. More levels across a similar range means smaller steps between them, which matters most at the bottom where you will actually be riding. This is the single most useful thing the price buys.
A 7-inch LCD.The largest screen on any bike here except the Teeter’s 9-inch color display. Schwinn does not publish character height — nobody does — but a bigger panel is more likely to have bigger digits, and 13 built-in programs means the machine can structure a session for you.
A support and parts channel. Underrated, and hard to quantify. Schwinn will exist in five years and will sell you a replacement console. Several of the budget brands on this site may not, and a $200 bike with a dead console is a $200 problem.
Stationary handlebars specified for entry and exit. Schwinn describes them explicitly as aids for getting on and off rather than as an incidental feature, which is a small piece of evidence that somebody thought about the mounting problem even if they would not measure it.