If you have pictured an under-desk elliptical, you have almost certainly pictured this one. The JR1 is the machine that made the category familiar, and it comes from a real company with a real support line behind it — which, in an aisle full of near-anonymous listings, is worth more than it sounds. When something breaks or a part goes missing, there is somebody to call.
The reason to care about the shape is mechanical, not marketing. On a pedal exerciser your feet travel a circle, and a circle closes the knee to its tightest angle at the top of every single revolution. The JR1 flattens that circle into an oval, so the joint sweeps through a shallower arc and never has to fold as far. That is a genuine difference in how the knee moves, and it is the whole reason a seated elliptical exists.
We have to set that against the other half of the picture, and we will not bury it. Cubii publishes remarkably little about this machine for a unit sitting at the top of the price band: no resistance range at all, no weight capacity, and no adjustable pedal height. The 10 in overall height is one of the only hard numbers you get.